E-Commerce 2016: Business, Technology, Society (12th Edition)

For undergraduate and graduate courses in business.

Understanding The Vast And Expanding Field of E-Commerce

Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios.

 

In the Twel

Price:$251.00

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